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How to buy health insurance: a guide

  • Writer: Lake Life Insurance
    Lake Life Insurance
  • Nov 12
  • 1 min read

Do you need to buy health insurance but aren’t sure where to start? To learn about your options before you purchase a health plan, you should take some time to check out our Health Insurance Marketplace Buyer’s Guide.


There are aspects to each health insurance plan that appeal to different people based on their specific needs. Finding an individual health insurance plan depends on many different factors, including your age, income, health, geography, and employment status.


The Health Insurance Marketplace Buyer’s Guide covers the basics of what you need to know when you want to buy health insurance on the Affordable Care Act (ACA) Health Insurance Marketplace. It provides helpful information such as:


  • Definitions on some common words and phrases that you should be familiar with

  • A description of the Affordable Care Act (ACA) and the rights and protections it provides, such as preventive services

  • An explanation of the coverage categories for plans on the Marketplace

  • Important information to consider when you are comparing health insurance plans

  • How to buy health insurance


Health insurance is an important financial decision you’ll make each year, and it can be one of the most complicated.

Ready to buy health insurance?

We can help you find coverage that’s a fit for your needs and budget, and our services come at no cost to you. Get started by speaking with a licensed insurance agent at (863) 746-7873, or meeting with a licensed insurance agent in person.

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Lakeland, FL 33801

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* Medicare Advantage, Medicare Supplemental Insurance, and Part D options can be explored.

We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program to get information on all of your options.

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Attention: This website is operated by Aaronson Insurance Group. and is not the Health Insurance Marketplace® website. Aaronson Insurance Group is licensed as an insurance agency nationwide. Not all agents are licensed to sell all products. Service and product availability varies by state. Sales agents may be compensated based on a consumer’s enrollment in an insurance plan. No obligation to enroll. Agent cannot provide tax or legal advice. Contact your tax or legal professional to discuss details regarding your individual business circumstances. Our quoting tool is provided for your information only. All quotes are estimates and are not final until consumer is enrolled. Medicare has neither reviewed nor endorsed this information.

Aaronson Insurance Group offers the opportunity to enroll in either QHPs or off-Marketplace coverage. Please visit HealthCare.gov for information on the benefits of enrolling in a QHP. Off-Marketplace coverage is not eligible for the cost savings offered for coverage through the Marketplaces.

This information is not a complete description of benefits. Call the Plan’s customer service phone number for more information.

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